About the RISE Awards

At RISE, leaders from across fields and sectors come together to engage Northeastern’s next generation thinkers, doers, creators, and impact makers from across the disciplines and around the globe.  The convergence at RISE creates a dynamic feedback loop translating into high-impact social change, provocative art, game-changing technologies, lucrative commercial pathways, pioneering joint research projects and bold new understandings of our common humanity. Click here to learn more about RISE2021.

Project Overview

Modern platforms make it possible to sell our products and services around the world yet reaching out to people in other cultures remains a challenge for most entrepreneurs. My presentation provides a solution to the cultural challenges of international websites by applying methods from cultural intelligence theory for more effective communication with people anywhere in the world.

Project Objectives

• Address challenges that impact the return on investment of international websites
• Bring together cultural research and technology practice

Student Reflections

I seem to have a blind spot around this notion of cultural insecurity I mention in my project. Like many people publishing international websites, I’m an immigrant. Part of the reason why I did my master’s is to become more confident in my ability to develop my profession in the US. The project helped me make sense of my current education experience, bringing together content I learned in different courses with the concepts we worked on with Prof. Goodman, plus the research I did at the library, and conversations I had at work.