Inspire & Influence

        A blog for the global network of Northeastern communication, digital media, and HR professionals

A step-by-step guide to B2B social media marketing

A step-by-step guide to B2B social media marketing

Because of its popularity and relatively low-cost, social media is frequently used by small-to-medium sized businesses (SMBs) as a marketing tool.  Organizations with various sizes, including SMBs, can use social media platforms, such as LinkedIn,...

How organizations are preparing for the future of work

How organizations are preparing for the future of work

The media has been buzzing with reports of the ‘Great Resignation.’ COVID-19 has certainly changed the way many Americans think about work. Another consequence of the pandemic has been a seismic shift in how we think about workplace learning. This...